Color WOW Color Control Purple Toning and Styling Foam instantly rids blonde & gray hair of brassy tones; no mess; no crunch, no stiffness, no stickiness. This is a light-lavender-tinted foam that instantly helps neutralize brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow-y tones. Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking crisp and bright. A quantum leap from sticky, old-fashioned mousse that make your hair stiff and crispy, this “smart foam” uses “rosins” (a natural, rubber-like substance derived from trees) and not typical “resins” (stiff, acrylic polymers) to give your hair soft, flexible texture to make styling easier and protect against breakage.

Features & Benefits:
Lavender-tinted foam neutralizes yellow and brassy tones instantly
No-mess alternative to purple shampoo (use on wet or dry hair)
Never sticky, stiff or crunchy for shiny, bouncy, supple results
Also available for brunette hair
Heat Protection
Alcohol Free
Paraben Free
Sulfate Free
Cruelty Free
Vegan

Use after shampooing and conditioning.
Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.
Shake can well, then invert to dispense foam into palm.
Apply directly to brassy areas or all over hair.
Leave in and style as usual.

Water/Aqua,VP/VA Copolymer, Isobutane, Propane, Cocamidopropyl Betaine,PEG-40 Hydrogenated Castor Oil, Methyl Hydrogenated Rosinate, Parfum/Fragrance,Benzalkonium Chloride, Diazolidinyl Urea, Panthenol, Amodimethicone, Myristamidopropyl PG-Dimonium Chloride Phosphate, Trideceth-12, Cetrimonium Chloride, Iodopropynyl Butylcarbamate,PPG-5-Ceteth-20, Linalool, Hexyl Cinnamal, CI 60730 (D&C Violet 2).
FORMULA #502-3