KEVIN.MURPHY discusses their commitment to making exceptional products and operating their business with social and environmental integrity.
Going green is more than a catchphrase for KEVIN.MURPHY – it is in the very DNA of our company. From the products we make to the company we keep, KEVIN.MURPHY has been at forefront of the green movement from the very beginning, according to an article by Cassandra Reed for KEVIN.MURPHY
One of the values that is engrained in everyone at KEVIN.MURPHY is “THE CHOICES WE MAKE” – which simply is our commitment to creating exceptional products and operating our business with social and environmental integrity.
Our duty to the earth is something that we take seriously, with careful thought and consideration going behind even the smallest detail. Here are some ways that KEVIN.MURPHY is creating special moments, specifically with the environment in mind!
Anyone who has fallen in love with KEVIN.MURPHY knows that extraordinary things happen when our products go from tubes to tresses, but your hair isn’t the only thing we are concerned about keeping beautiful. Wherever possible, our formulas use renewable and sustainable ingredients that are specifically cultured in an environmentally-friendly way. The majority of our products also are manufactured at a facility that recycles all of their water, is powered by solar power, and has a carbon footprint of zero.
Cool to Be Square
Our square shape packaging is another green thinking approach we have chosen to make. Something as simple as using a square shape has a huge environmental benefit, since tightly-packed boxy bottles uses up to 40% less resin than standard round packaging and takes up less shipping space and packing materials when it leaves our LEED certified distribution facility
. KEVIN.MUPRHY also makes every effort to utilize packaging that is either recyclable or biodegradable, and our PET bottles are even made from recycled water bottles!
The Company We Keep
Did you know that salons in North America produce approximately 421,206 pounds of waste every day? Fortunately, Green Circle Salons
can significantly reduce this environmental footprint with results of up to 95% waste reduction. Through our partnership with this organization, 170 North American KEVIN.MURPHY salons have joined the movement to keep people and the planet beautiful
Avoiding Bubble Trouble
Our WASHES use only sulphate-free surfactants that effectively cleanse and remove surface oil and dirt, without stripping the hair of its lustre. Natural surfactants from the Soap Bark Tree Quillaja and other plant-derived sources create a rich luxurious lather that moisturizes and nourishes the hair.
We also use fruit acids (commonly called AHAs) that are derived from Papaya, Citrus, and Sugar Cane to gently exfoliate the hair surface
without depleting the hair’s natural lustre.
Keeping it Real
Our brand is a part of The Climate Reality Project
, which is a non-profit global organisation started by Al Gore to educate the public about science and the impact of climate change. Through his passion for the project, Kevin has now become an official Climate Reality Project presenter and is responsible for communicating the climate control message to hairdressers, stylists, and consumers alike. We also make a donation to The Climate Reality Project for every aerosol product sold!
Our Green Team
Caring about the environment isn’t just something that we do – it is at the core of who we are. To ensure that global stewardship is always at the forefront of our mind, a group of eco-minded KEVIN.MURPHY staff have come together to ensure we continually explore new ways to uphold our commitment to the environment. This task force works on anything from big picture initiatives to the everyday details that make a tremendous impact on our Mother Earth.
For more information about the values that KEVIN.MURPHY holds dear, explore The Choices We Make
on the KEVIN.MURPHY website!