SUNLIGHTS Balayage won first place in the “start up” category of Cosmoprof’s Beauty Pitch.
Celebrity stylist and balayage guru Candy Shaw, aka “The Balay Lama,” WON THE GOLD in Las Vegas at Cosmoprof’s Beauty Pitch—the “Shark Tank of the Professional Beauty Association.”
The hands-down crowd favorite, Shaw’s two-year-young company, SUNLIGHTS Balayage, the makers and purveyors of the world’s leading balayage products, including THE BALAY BOX
, a “complete balayage class in a box,” won first place in the “Start Up” category, which is open to new businesses with revenues not yet exceeding $5 million. SUNLIGHTS received a $5,000 cash prize from The Kirschner Group, the world’s leading manufacturer rep. organization. CEO Harlan Kirschner was on-hand to present the award.
Six contestants, narrowed from an impressive field of applicants, competed live on stage before an audience of over 1,000 at the Mandalay Bay Convention Center for the opening event of Cosmoprof North America 2016. Two of the judges were from the hit American reality TV show, “Shark Tank,” where entrepreneurs pitch their business ideas to wealthy investors.
Celebrity judge John Paul DeJoria, co-founder of both Paul Mitchell Systems and Patron Tequila, along with Kevin Harrington, the inventor of the infomercial and the owner of the “As Seen on TV” brand, judged the competition along with Elle & InStyle fashion editors and Cosmoprof’s President. In addition, more than a dozen “Angel Investors” and Venture Capital firms sponsored the event honoring beauty industry entrepreneurs and benefiting several charities.
Shaw told the audience that her company’s goal was to “change the world, not once but twice!” First, Shaw intends to “double hairdresser productivity worldwide to help hairdressers earn a better living and live a better life. Since THE BALAY BOX enables hairdressers to see two to three times the number of guests in day, it allows hairdressers to double or even triple their incomes.”
Quoting DeJoria who said that “success not shared is failure,” Candy, who never attended college or beauty school, said that “The Balayage Revolution she’s leading has been very good to her and so she has a responsibly to share her success with the world.”
Candy’s second goal is to “significantly decrease the environmental impact that hairdressing has on the planet. Hairdressing has a dirty little secret,” said Candy, namely “the tons of aluminum foil used each day to color hair that are not recyclable and end up in our landfills. THE BALAY BOX completely eliminates the use of aluminum foil in highlighting
, making it a much ‘greener’ more sustainable practice.”
Candy was accompanied by her son, Jamison Shaw Codner, 27, who’s named after his grandfather Jamison Shaw, a former world-champion competition hairdresser. Codner, representing the family businesses’ third generation, oversees the operations of all three of Candy’s companies: Jamison Shaw Hairdressers, a 5,000 square-foot, 50-chair salon in the U.S.; her Advanced Training Academy that teaches balayage highlighting & French cutting and her newest company, SUNLIGHTS Balayage.
Codner shared SUNLIGHTS’ extraordinary success story with the audience, including the fact the company did six-times its projection in its first year and that it did well over seven figures its second. SUNLIGHTS is distributed by some of the world’s top indie distributors in 45 U.S. states, seven Canadian Provinces and nearly a dozen countries covering five continents.
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