Retail & Educate with Roger from Loma


Tips & Takeaways

  • Less is more with the Loma Molding Creme! It can be used on brides or for special occasions.
  • The Deep Conditioner is a co-wash for that client that has coarse, textured hair. Instead of using shampoo on the third day, use Loma's deep conditioner on the scalp.
  • Calming Creme has excellent heat protection for a client with fine hair. Smoothing Creme is great for textured hair! The Maximizing, Volumizing Solution also has heat protection.
  • Make sure you get a Loma product knowledge class set up with Roger in your area! Talk to your sales consultant for more information.
  • Stylist PRO TIP: Make sure you get the product into your client's hands! Emulsify, let them smell it and then show them how it works in their hair.
  • Teach your clients how to use the products! They will be coming back for more when they know how to use them properly. 
  • Samples aren't what you give a client when they go on vacation, it's what you give your client when you want them to try a new product!
  • You can use Loma conditioner products as your lotion and Loma shampoos as your body wash.
  • Fun Fact: The owner of Loma is a hairstylist!
  • Loma is unique because aloe vera is the base of all of their products.
  • Loma Violet Shampoo and Conditioner takes out the gold tones all while moisturizing hair!

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