In the short seven years of Pinterest’s existence, the social platform has singlehandedly made mason jars famous, spawned a new phrase known as the “Pinterest fail” (much to our enjoyment), and served as the perfect way to create a visual bucket list.

Chances are, your clients are pinning hair photos RIGHT NOW for their next salon appointment. In fact, Pinterest says that 93 percent of Pinners shopped online in the past six months. So, how can you turn that into dollars at your brick-and-mortar salon? Learn how to work with client photos and build your salon’s Pinterest page to establish credibility, build trust, and grow the bottom line.

Start a Board with the Salon’s Work

Collect and share photos of work done in the salon on your salon’s Pinterest board! When clients are looking for examples or asking for your suggestions, direct them to your Pinterest page, where they can pick and choose the hair color, cut, styles, and updos they like based on actual work you’ve done.

By adding real-life photos to your salon’s Pinterest, you’re taking control instead of letting the client take the driver’s seat. With proven results and careful planning, the Pinterest board will show the client that you mean business—and have the expertise to back it up!

Working with Client’s Updo Photos

When a client brings in an updo photo, ask what they like about the hair and explain that you’ll use this as a guideline. The hard thing about Pinterest updos is that most show the style from the back, with little to no reference of how the style looks from the front.

Ask the client if they want face framing pieces or if they prefer it all pulled back. Reach an agreement before you start the style, so there’s no miscommunication at the final look.

Be Honest About Pinterest Hair Color

If the client’s hair color is a far departure from the Pinterest photo they’ve given you to use as an example, take control and explain the price, time, maintenance, and appointments it would take to get to that hair color, which are all things not visible to the naked eye when looking at a beautiful photo from Pinterest.

Hair color also comes into play when creating updos. An updo may look completely different on blonde hair than on brunette hair. So, if your client is brunette but likes the dimension from an updo on Pinterest, explain this to them and suggest they get highlights if they want to better replicate the look in the photo.

Product Boards for Your Pinterest Page

Create a board with all the products you sell in the salon. That way, clients can browse your products 24/7. While guests may be hesitant to approach the retail area in person, they won’t be shy considering the latest product if it’s at their convenience online.

When it comes to Pinterest photos, it’s best to under-promise and over-deliver. For inspiration, visit our very own Salon Style board on Pinterest and create your own salon page if you haven’t already.