20 Steps to Boost Direct Mail Profits
With all the talk of Facebook, Twitter and other social mediums, one key marketing ingredient is being left by the wayside: direct mail. This is one of the least expensive marketing strategies, and by being selective about your mailing list and getting the message across just right, direct marketing can really pay off. Learn More

Designing for Dollars
In a perfect world, money wouldn’t matter, and this article would consist of expensive up-to-the-minute spa design trends that would make your heart race and inspire you to begin that next round of incredible high-end spa enhancements. Unfortunately, it has become very clear lately that money does indeed matter, which makes it more crucial than ever to make your spa an enticing sanctuary that keeps your clients coming back. Learn More

The Biology of Ethnic Skin Care
The approach to ethnic skin care and treatments can be challenging. This mainly is because ethnic skin has a propensity to develop hyperpigmentation—or a darker discoloration of the skin—or hypopigmentation—a lighter discoloration of the skin—when the appropriate products or treatments are not utilized. To further examine the challenges of ethnic skin care, one must first define ethnic skin. Learn More

Style.com Dishes on Dermalogica
Just last week the Beauty Counter Blog on the innovative style website Style.com featured Dermalogica as “The Answer(s) To Your Winter Skin Woes.” Check out what they said about this amazing product line, and share their tips with your clients to help bolster your retail dollars. Learn More

Crank up Revenue – Just Add Wax
Waxing services are in high demand, and offering them to your clients can bring in a lot of money for a very small up-front investment. Did you know that a single can of wax can yield up to $900* in professional service revenue? Sounding good? Well, first you’ve gotta know what you’re doing. Learn More