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September 2009
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We'd Love Your Opinion!
We Live to Serve. Seriously. Our job is to help you build your professional beauty business, so you can provide your clients with the very best. Help us provide you with the very best by taking a few minutes to fill out our survey. The information received will help determine how to best serve you through product offerings, Education and Customer Care processes. Plus, you’ll get good karma for helping us out.
Take the Survey Now [click here]
Come and See our New Lakewood, WA Showroom- NOW OPEN!
Come and see our brand new space in Lakewood! This new location will allow us to reach more of you in the Olympia and Tacoma areas, while giving us the much-needed space that many of you knew we needed!
Click here for the address and driving directions. |
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All About Moms - [read]
Retailers trying to influence moms should get comfortable with the Web and be willing to offer freebies. According to a new Retail Advertising and Marketing Association survey, women with children at home are more likely to use Facebook, MySpace and Twitter than average adults. Half read blogs, the survey found, and more than 15% maintain their own blogs. - nrf.com
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Lessons from a Lipstick Queen - [read]
When you enter Poppy King's world, you're privileged to capture a glimpse of one woman's life-long affair with lip color. From playing dress-up with her mother's lipsticks, to her search for the perfect matte lipstick, to launching a successful brand at eighteen, to penning a book documenting her auspicious, rollicking journey, King's passion for beauty is infectious. - huffingtonpost.com
Get Inspired by Kevin Murphy this October - in Portland! - [read]
We have an opportunity for you to meet and learn from the master himself.
Kevin Murphy will be in Portland on Thursday, October 22nd at the stylish Ace Hotel to demonstrate looks he developed for Melbourne Fashion Week, at which he has served as the Creative Hair Director for the past six years. Click to view event details – this one will sell out fast!
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Add a Service You'll Never Sell - [read]
Add a service you may never sell, remove the dollars signs and more pricing advice from a menu engineer. - gigaom.com
3 Ways to Speed up Profits Now - [read]
Small-business owners should not let themselves get so caught up in day-to-day activities that they fail to set goals for where they want the business to go. Here are three things to do now to speed up profits and accelerate growth. - businessweek.com
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This Holiday Season, Put Your Clients to Work - [read]
As we ramp up for the holidays, client reviews are predicted to be among the most persuasive ways to promote product sales. See how some companies are using customer reviews this fall to provide their most persuasive selling messages. - mediapost.com
Why Your Advertising Isn't Working - [read]
About nine out of 10 respondents in a recent poll said their attention was rarely -- if ever -- engaged by the ads they see each day. Ads fail for seven reasons, including being dull, obnoxious or safe. Ad problem No. 6 may be especially relevant to hands-on entrepreneurs: Ads that appeal to business owners instead of customers.- businessweek.com
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"Failure is nowhere near as bad as inertia."
Poppy King, founder of Poppy Industries |
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DID YOU KNOW? According to the NCR, redemption rates for coupons printed on receipts at the point of purchase can run
about triple the rate
of coupons
mailed to customers
or included in advertising circulars.
Are you taking full advantage of the point of purchase moment?
How about a point of purchase ‘coupon’ to pre-book services, a thank-you coupon good for free or discounted services for their friends or family,
savings on their next retail purchase, or pre-sell of holiday gift items?
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Viewpoint Magazine
and
September-October
promotions
are
now available online.
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| Salon Services & Supplies | www . salonservicesnw.com | 800-251-4247 |
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