Holiday sales can account for up to 25% of total yearly retail sales for some businesses. With that in mind, focusing on holiday retail and sales-boosting promos is essential to finishing the year profitably. Good holiday sales can also be a strong springboard for next year’s sales, since gift cards and products given as holiday gifts can create new clients and boost loyalty. More ›
Tread Wisely Prepping for the Holidays
Happy holidays! Hopefully you noticed that the preceding greeting is plural. And that has nothing to do with New Year’s. Kwanzaa and, depending on the year, Hanukkah are both notable holidays that typically occur in December. That can serve up a holiday-sized quandary — or opportunity for a small-business owner. Be sure to tread wisely when prepping for the holiday, the last thing you want to do is seem like you’re trying to impose your beliefs on your clients. More ›
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