(YOUR) CLIENTS: Digital Divas - Your Untapped Gold Mine
- adage.com
Though most women still may not spend much time chatting about toilet paper or ordering it online, it turns out a substantial number - some 16% of U.S. women who rank as the most plugged-in of their gender - actually do.
(YOUR) CLIENTS: New Rules for Marketing to Gen Y
- directmag.com
Millennials believe it's their right to be included in any conversation about them. They do not consider themselves mere recipients of your advertising messages. Any campaign targeting millennials that starts out with the question “How do we talk with this generation?” has already missed the point. The essential question is “What can we do to make them start the dialogue with us?”
HOLIDAY: 12 Ways to Grow Business by Christmas
- hotelnewsresource.com
This year, the Christmas spirit won't come easily to many people. But there are many thoughtful, personal ways to use the season to build stronger links with customers. For some, it could be the start of a valuable, long-term relationship with your business.
LEADERSHIP: Strategic Leaders Have Common Traits
- seattlepi.nwsource.com
Senior leaders are under extraordinary pressure as a result of today's economic crisis. It's lonely at the top, and employees are looking to their leaders for inspiration, direction and protection. The stakes are high. How senior managers lead in these difficult times can be the difference between the organization failing, surviving or thriving.
MANAGEMENT: The Real Silver Bullet of Lean Operations and Continuous Improvements - industryweek.com
Some people seem to think that continuous improvement is about finding that silver bullet and they engage in multiple kaikaku (radical change) events looking for a quantum leap in performance. Meanwhile, some of the most respected companies in lean manufacturing continue on their steady course of improvement using lots of mini kaizens performed continuously by small teams of value-adding operators right at their work sites.
QUOTABLE...
"Allow your business to be guided by your revenue goals, instead of the goal expenses."
Anita Campbell, founder of Small Business Trends
MANAGEMENT: Survival of the Fittest (in Today's Economy) - Sydney Berry, Salon Services and Supplies - salonservicesnw.com
With businesses in turmoil, reeling from the barrage of media continuously inundating us with the epidemic of the Wall Street/Global monetary crisis, it is a true moment for mindfulness.
Mindfulness of the business we are in, what makes our business vital to our customers, and how we will continue to focus our team’s thoughts on the level of service for the customer. Everyone in every sector is effected, which causes a massive sense of gloom. It is up to us as the owners of our companies, to truly guide the change that will be necessary to succeed and flourish.
MARKETING: 8 Ways to Build Business with Direct and E-mail Messages - marketingvox.com
One of the primary advantages of using direct mail is the ability to divide and conquer: your letter delivers a personal message and makes an offer, your brochure demonstrates features and dramatizes benefits, and your order form calls for action and eases response. Each piece performs a specific function and, because each is dedicated to that function, does a better job than a mailer that attempts to do everything simultaneously. With that in mind, consider testing an appropriate insert or involvement device that can boost response enough to offset the additional cost. Here are eight ideas.
MARKETING: Want to Grow? 16 Ways to Cut Back and Step Things Up to Grow Now - renewprofessional.com
Thriving today isn’t just about cutting back, it’s about stepping things up. Read the article from Renew online, including 10 marketing tips from Dermalogica’s Jane Wurwand!
The major challenge in 2009 may be to promote both service and product in ways that bring in more dollars than they cost. “You can’t afford it all,” Ogle comments. “If you want to do Internet, you have to stop doing what you used to do.” Identifying his average client as 35 years old convinced Ogle to replace Yellow Page and newspaper advertising with increasingly sophisticated website marketing that this year will include an RSS feed and video uploading. In addition, Daireds trades spa treatments for radio promotion, an arrangement that Ogle reports has been highly effective at minimal cost.
STRATEGY: Surviving the Storm - Opportunities Abound!
- businessweek.com
For the bold, opportunities abound: Strategies for managers, employees, investors, consumers, and borrowers.
STRATEGY: Why Today's Economic Crisis Might be a Boon for Some Small Business Owners - businessweek.com
From cheaper real estate to old-fashioned attention from banks, small businesses owners may see some good times ahead – why it’s time to RAISE your prices.
TECH AND TRENDS: Luxury Market - The Shopping Secrets of Millionaires - mediapost.com
While middle-class problems have stolen most of the headlines in America's economic swoon, millionaires have issues, too. To get a closer look at how the rich are shopping these days, Google recently partnered with Unity Marketing to poll extremely well-heeled shoppers, between the ages of 24 and 64.
TECH AND TRENDS: Blogs Influence Purchases More than Social Networks - marketingvox.com
The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a BuzzLogic-sponsored study, reports Retailer Daily.
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DID YOU KNOW?
Salon Services is a member
of the PBA (Professional Beauty Association) which exists to promote the interests of
our industry, including keeping up to date on the latest local and federal laws and regulations that impact your business every day.
Join the PBA
or visit their site for more information[ click here]
Plan now to
attend Symposium 13
in 2009!
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