Real Genius - [read]
Just because you are 'in charge' does not mean you have to have all the answers. Real business geniuses don't pretend they know everything. The most effective leaders don't want the job of solving their organization's biggest problems or identifying its best opportunities on their own; instead, they recognize that the most powerful ideas can come from the most unexpected places.
- harvardbusiness.org

Stop Innovating, Start Minnovating - [read]
In reality, the vast majority of real-life entrepreneurs around the world are not innovators, they're minnovators — mixing small parts of novelty and creativity with huge helpings of flexibility scrappiness and a generous portion of hard-driving execution. More often than not what your business really needs is that little twist on an existing idea, the tweak of the business model, the minor product or service adaptation, or even just the ability to put together and lead a fantastic team that is supremely resourceful in overcoming obstacles and driving the ideas to market.
- harvardbusiness.org

What the Best Managers Know - [read]
If you are having difficulty leading your team in general or you are frustrated because they are not following your instructions on an important projects, then you have probably forgotten the key thing: your team is more critical to the success of your project than you are. An oft-quoted proverb says: "The best leader, the people do not notice. When the best leader's work is done, the people say, 'We did it ourselves.'"- harvardbusiness.org

Don't Play Chicken with Pricing - [read]
Remember the old game? You would aim your bike at another bike and the two of you barrel towards each other. Whoever swerved before the collision was "the chicken." Lots of businesses play the same game with their pricing. Find out what you communicate to clients by playing chicken and being the one to swerve. - drewsmarketingminute.com

Effective Word of Mouth is Designed, Not Born - [read]
Everyone knows that word-of-mouth is organic, not manufactured — but let us share a secret with you: word-of-mouth is as much a thought-out, planned and purposeful creation by you and your brand, as it is an organic result of your marketing plan. Here are 5 effective ways you can create positive, actionable word-of-mouth for your company, product or brand. - openforum.com

Risky Business - [read]
"Having an offer for your products or services that is truly risk-free might be just the ticket you need to really make a difference in your email marketing campaigns," says Janine Popick in a post on her Vertical Response blog. She points to retailers like these that generate customer loyalty and positive word-of-mouth with some impressive, genuinely risk-free policies. - marketingprofs.com