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March 2009
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10 Things to Do While You're Waiting - [read]
I see you there through the storefront, bored, reading a magazine, hoping I don’t come in so you don't have to recount the till. That’s why I walk right past. One of the first lessons of retail is if you aren’t busy, look busy. Look purposeful. Be welcoming. Your energy and enthusiasm for your place of business can help to draw people in from the outside. If things are slow, use the time to combat doldrums and accomplish all the things you always say you would do to build business “if you had time” while simultaneously sending people the message that you are OPEN for business, not waiting to punch out. Here are 10 things to do while you are waiting: - 12monthsofmarketing.net |
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Your Checklist: What Sets You Apart from the Competition - [read]
Properly defining your competition is a matter of perspective, and finding the accurate perspective—that of current or potential customers—may take time and extra work, but it’s worth the effort. To figure out who your competition really is, and what sets you apart and gives you competitive advantages, begin by looking at your company’s value and ask these questions:
- businessweek.com
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Earn Each Client's Business - [read]
Ever wonder why a client hesitates to rebook? Was it the cut? The atmosphere? The new techniques you incorporated? Did you offer anything new for her hair? Were you having a bad hair day? Or perhaps it was just that the coffee was too cold. - modern salon magazine's firstchair.com
What to Say When You Don't Know What to Say - [read]
We've all had the experience. We see someone going through a difficult time and we just don't know what to say. Or, we sit down to write a note of condolence and our mind goes blank.
These days, with millions of jobs lost worldwide, and trillions of dollars of personal and business wealth vanished, it is easy to have the same reaction when communicating with customers. What can we say that can make a difference given all that has happened?
- harvardbusiness.org |
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PBA: The Stimulus Package and You - [read]
With President Barack Obama poised to sign the $787 billion "Stimulus" bill into law, PBA summarizes several of the tax
breaks that may benefit you and your business. - pbawashingtonupdate.com
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How Happiness Boosts the Bottom Line - [read]
To understand how positive psychology—the so-called science of happiness—is being used by entrepreneurs, it helps to look at a company under siege. After all, it's one thing to talk about the connections between a positive mental state and a healthy company when a business is running well, turning a profit, and grabbing new customers. But tougher times really test entrepreneurs, separating those who hunker down and hope the worst will pass from those who use their strengths to find opportunity amid rubble. - businessweek.com
The Characteristics that Make Your Salon the Perfect Economic Remedy - [read]
The key message that comes out of this report is: don’t sell yourself or your business short. You’re probably more creative than you give yourself and your team credit for. You’re innovating all the time in your daily business, in all likelihood.
You have natural advantages that big corporations do NOT have. Keep doing what you are doing, and it will help drive growth of customers and sales, and also drive more profits.
- smallbiztrends.com |
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The Power of a Strong Idea - [read]
Most of us market in ways that are interesting but not sensational, truthful but not mind-blowing, important but not “life-or-death”. You probably don’t have many resources to back your ideas. You don’t have a multimillion-dollar ad budget. Your ideas need to stand on their own merits.
You need a way to make your marketing messages stick. You need a Strong Idea.
- american express' openforum.com
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Introducing NEW Clean Start - The Skin Care Solution for Teens
Tap into the multi-billion dollar teen skin care market with Clean Start, created specifically for the unique skin needs of teens by the skin health experts at Dermalogica. See your March-April ViewPoint for a Clean Start introductory offer - NOW AVAILABLE to qualified salons that do not offer skin treatments in addition to already-certified Dermalogica salons and spas. Contact your consultant for more information at 800-251-4247. Visit our website for more information about Dermalogica products, classes and events.
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March-April
promotions
and
ViewPoint
Magazine
[click here] |
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EDUCATION FOCUS: DERMALOGICA
JUNE 8 - Hillsboro, OR
JUNE 9 - Renton, WA
Salon Services & Supplies is honored to present Dr. Diana Howard, Vice President of Technical Development from Dermalogica and the International Dermal Institute.
Dr. Howard will dispel the myths and facts about what’s hot and what’s not— and what’s safe to use in today’s cosmetic ingredient quagmire.
Join us for this three-hour seminar with Dr. Howard including:
- Natural vs. organic
- Are organic silicones really organic?
- What to think about parabens?
- Wondering if snail slime just might be the next anti-aging ingredient?
Dr. Howard will give light to these topics (and much more) and discuss the latest research on how retinol really works in the skin and how doctors have discovered Botox on the brain.
This is a one time opportunity to get a better understanding of fact vs. fiction from an industry expert.
June 8, 2009 from 10 AM to 1 PM
Hawthorn Farm
4800 NE Belknap Ct., Hillsboro, OR
June 9, 2009 from10 AM to 1 PM
Salon Services & Supplies
740 SW 34th Street, Renton, WA
$30 Career Investment
To register, please call 425-251-8840 x226
or email [click here]
Space is very limited, so reserve yours today. Visit our website for more information about Dermalogica products, classes and events. |
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Subscribe to emails [click here]
Tell us how we can serve you better! [e-mail Salon Services]
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| Salon Services & Supplies | www . salonservicesnw.com | 800-251-4247 |
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