BRANDING: Set Yourself Apart - The Power of Different
- businessweek.com
Positioning is the process of distinguishing yourself from competitors in specific ways in order to be the preferred provider for certain market segments. It's the act of designing your company's offer and image so it occupies a distinct and valued place in the targeted customer's mind. The main benefit of clear positioning is that it controls how the market perceives you and helps make your products and/or services more attractive. Here are my five steps to improving your company's positioning…
LEADERSHIP: Leadership Involves Commitment TO Employees
ceostrategist.com
Leaders who are effective go through an ongoing process of education and self-study. Commitment to the employees who surround them is also essential.
MANAGEMENT: Consumers Choose Cost Over Convenience, Organics
- mediapost.com
Talk about a topsy-turvy world: A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains.
MANAGEMENT: Tips for Hiring Teens and Family Members
theoaklandpress.com
Around the country, millions of teenagers are starting their first jobs -- working in their parents' small businesses. Whether the experience is positive or negative can depend on a variety of factors, especially whether parent and child are able to put aside their familial relationship while they work.
MARKETING: The Pink Collar Shopper - She Spends More and is More Loyal, Too - thehubmagazine.com
The attention of marketers often seems focused on affluent shoppers, but the lower-income, working female is an equally enduring figure in our economy. Considering the current recessionary outlook, she is—and will be—an important component of mainstream shoppers for the foreseeable future.
MARKETING: Boomers Value Word of Mouth and Buzz - Where They are at Online - marketingvox.com
People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study, writes MarketingCharts. Boomers want to connect and interact with others in their communities around shared interests and common issues, but they use more traditional web communications tools, such as email, to keep in touch.
RETAIL: Capture Teen Shoppers - stores.org
Teens love to create mashups. They cobble together text, graphics, audio, video and animation from various pre-existing sources to create digital media files that are uniquely their own. Merchants that cater to teen shoppers are very familiar with the mashup concept – even if they’re not particularly adept at digital media. They’re constantly trying to piece together the assortments, looks and methods of delivery they believe will resonate with this demographic.
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Make a Difference! Salon Services has partnered with David Hanen, Founder and Owner of LOMA-Pearatin, to donate a dollar for each bottle of "Pink Bow" Fortifying Repairative Serum that you purchase between now and October 2008. Proceeds will benefit the Susan G. Komen foundation's annual 3-Day Walk - our own Stacy Kurtz is walking! Read about her story or make a donation online [click here].
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