A Quick Guide to Generational Marketing - [read]
When crafting your business plan or giving it an overhaul, it's critical to thoroughly understand your target customers. Understanding your target customers' demographics helps you determine exactly what your products or services will be, and what kind of customer service tactics work best. - entrepreneur.com

Hey, Over Here - We're Buying! - [read]
Good news for retailers! There is one consumer segment that apparently remains ready and willing to buy: Hispanic shoppers. "According to a new study, Hispanics are less affected by the recession, tend to be more positive about it, [and] shop more often," says Katy Bachman in a recent Mediaweek article. Here are some of the reasons Hispanics remain vital consumers, based on the study's results. - marketingprofs.com

Look to Life's Daily Details for Great Business Ideas - [read]
Many people want to open a new business or breathe new life into their businesses and can't figure out how to get started. The answer? Look around and pay attention. There's a business calling your name, or a new product or service you can bring to your business - if you just examine what's happening in your day-to-day life. - usatoday.com

Build Business and Big ROI with Wax - [read]
Waxing services are in high demand, and offering them to your clients can bring in a lot of money for a very small up-front investment: a single can of wax can yield up to $900 in professional service revenue. - skininc.com

Sound good? First you’ve gotta know what you’re doing!

Don't miss our first-ever interactive waxing class - Monday July 20 from 10 AM - 2 PM led by Jessica Campbell, 12-year waxing veteran and owner of Spa Scotta, who will give you tips and tricks to get you started in waxing or enhance your existing expertise. The classbegins with a discussion of waxing techniques and methods for making waxing treatments lucrative for your salon, followed by a hands-on application practice session and ending with a Brazilian waxing demonstration. Participants should come to the class with at least 3 weeks of hair growth and will serve as models for each other.

Practice Random Acts - [read]
Generating client loyalty and referrals means doing more than what's expected. Going beyond the acceptable to the exceptional to surprise and delight your clients could be just what is needed to build your business in this, or any economy. Read how Hyatt Hotels are demonstrating these principles, implementing surprise rewards and thank yous for their best clients. - usatoday.com

Top 10 Ways Women Entrepreneurs Boost Productivity - [read]
Listed in David Letterman’s reverse “Top Ten” order, here are the top ten ways women entrepreneurs boost productivity according to a recent survey of 250 women entrepreneurs who were asked: “What’s the number one thing you do to boost your productivity?” - entrepreneur.com

Take Your Message from a Whisper to a Scream
10 Low Cost, High Impact Marketing Ideas - [read]
There are plenty of ways to promote your business without spending a lot. The key to effective penny-pinching promotion is to apply creativity to established techniques and emerging opportunities to reach a specific audience. Here are some ideas to get you started.
- entrepreneur.com

6 Steps to Effective Email Marketing - [read]
Email marketing is effective for one simple reason: Customers like receiving targeted messages from companies they care about. They like when they’re emailed about things they’ve already shown in an interest in. - smallbiztrends.com

Time is Running Out - Register Today! - [read]
Don't miss the 20th Annual NAHA Awards as part of the best industry event of the year - PBA Symposium, July 19, 2009 beginning at 6:30 PM at the Mandalay Bay Convention Center in Las Vegas, NV. Register online to attend the Awards only or for the entire Symposium, and view the Finalist's portfolios online. - probeauty.org

“The great thing about tomorrow? I can be better tomorrow than I am today."
- Tiger Woods (1975- ), American Professional Golfer