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January 2010
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4 New Post-Recession Consumers - [read]
U.S. consumers have been profoundly altered by the recession in a way that will have a lasting effect on how they shop and buy. "Marketing to the Post-Recession Consumers," a recent study by Decitica, a marketing strategy research firm, reveals diverse reactions to the recession resulting in a variety of new "normal" spending patterns.
- entrepreneur.com
Where the Moms Are: Using Social Media, Coupons and Freebies - [read]
Retailers trying to influence moms should focus social media efforts on providing offers for free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch. Find out what the study revealed about how to attract clients among women with children at home.
- marketingcharts.com
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10 Ways to Create Joy at Work - [read]
In a recent Gallup Healthways survey of 100,000 Americans, autonomy, influence, and a sense of meaning were all associated with lower stress and fewer work-related illnesses, regardless of hours worked. Supervisors fare better than the supervised, and entrepreneurs are the best-off of all. The findings suggest that exerting leadership is the surest route to joy.
- harvardbusinessreview.com
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7 Ways to Build a Loyal Team - [read]
It might sound crazy to talk about employee loyalty at a time when economic conditions have made job security a thing of the past. But loyalty isn’t dead, and there are many small things you can do to build stronger and more productive relationships with employees.
- bnet.com
Gung Ho! Tips for Managing the Driven Employee - [read]
A great deal of leadership writing focuses on the common issues and challenges leaders encounter in attempts to create job-enthusiasm among less-than-motivated workers. While one might consider a driven individual to be a leader’s dream, in reality these wonderful individuals offer a unique set of challenges that require special care.
- artpetty.com
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Marketing for the Gender Gap in Loyalty - [read]
Research in the Journal of Marketing exploring the idea of customer loyalty uncovered that (on average) men were far more loyal to an organization or group than any single individual within it, but the opposite was found to be true for women. For businesses like hair salons and barber shops, this indicates that men are more likely to be loyal to the establishment itself, while women are more likely to follow an individual stylist from salon to salon.
- openforum.com
3 Ways to Win New Clients - [read]
Many small businesses ring in the new year by taking a fresh approach to winning new clients. Whether you plan to reinvent your company or just attract an untapped demographic, there are a few ways to achieve your goals.
- wallstreetjournal.com
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A person who never made a mistake,
never tried anything new.
(Albert Einstein)
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Read Salon Services' Viewpoint with January-February 2010
promotions
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now available online.
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