Seeing Red, How Color Alters Behavior - [read]
Most of us recognize that certain colors inspire certain moods (which is why the colors we paint our rooms are so important), but few realize they can shape how we perform and think. They can even affect how things taste. Color psychologists study these kinds of influences on humans and while their findings aren’t all-inclusive—many personal factors, like cultural norms and experiences, shape a person’s perception of color—they have discovered that color can alter behavior in unexpected ways.- divinecaroline.com

How to Address Consumer Fear - [read]
You might be wondering whether your marketing efforts should adapt to the economic downturn. Should you address or ignore consumer fear? - entrepreneur.com

The Mom Timeline - [read]
New moms, single moms, soccer moms, working moms, stay-at-home moms, urban moms, hybrid moms. From the moment the home pregnancy test shows positive, women officially enter the world of motherhood, and the marketing world tries to categorize them. It's with good reason anyone would try to get a handle on the estimated 82.5 million women in the U.S. with children. Moms represent the most powerful consumer group in the U.S., controlling 85% of household spending and estimated to be worth $2.1 trillion. The more you understand these buyers and influencers, the better you can build and nurture a long-lasting (read: profitable) relationship with them. - mediapost.com

25 Unsung Tax Deductions - [read]
If I can truly write off the cost of my (multiple) daily venti mochas, I may never have to pay taxes again. Are you leaving tax savings on the table? Plenty of legitimate deductions aren't spelled out by the Internal Revenue Service. It's up to you to find them and keep records that will show they're reasonable if you get audited. Most "ordinary and necessary" business expenses can be deducted, says Bernard Kamoroff, a CPA and author of "422 Tax Deductions for Businesses & Self-Employed Individuals." Here are 25 write-offs Kamoroff identifies that you may qualify for without even knowing. When in doubt, check with your accountant to see if these apply to you. - businessweek.com

PBA: The Stimulus Package and You - [read]
With President Barack Obama poised to sign the $787 billion "Stimulus" bill into law, PBA summarizes several of the tax breaks that may benefit you and your business. - pbawashingtonupdate.com

25 Characteristics of Successful Entrepreneurs - [read]
Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a check beside each characteristic that you feel that you possess. This way, you can see how you stack up. Even if you don't have all of these characteristics, don't fret. Most can be learned with practice and by developing a winning attitude, especially if you set goals and apply yourself, through strategic planning, to reach those goals in incremental and measurable stages. - entrepreneur.com

How Not to Look Old in a Recession - [read]
For women who think it doesn’t really matter how old they look, this recession may be just the time to reassess. Charla Krupp, who wrote the essential 2008 bestseller How Not to Look Old, says appearing younger and hip is even more important in tough economic times. “When I wrote [my book] I cared about women staying in their jobs longer. Now that everybody is being let go, women need to have a competitive edge.” - wowowow.com

5 Seconds to Sell Me - [read]
It’s time to stop trying to be all things to all people — mainly because you can’t possibly do it well and it’s causing you to be no things to no people. You have to cause some drama with your marketing to get people off the fence. You must get your prospects to react one way or another. They must think, “Hey, you’re talking about me” or “I’m not who you’re after.” I love that or I hate that is a far better result than ambivalence. You’ve got about five seconds to register an emotional response with a prospect or the job of convincing them they need what you do will increase exponentially. The way you do this is with evocative names, messages and positioning against something. Doing something bold, something unique, is how you kill ambivalence and get people talking about your products and services. - blogs.openforum.com

Introducing NEW Clean Start - The Skin Care Solution for Teens
Tap into the multi-billion dollar teen skin care market with Clean Start, created specifically for the unique skin needs of teens by the skin health experts at Dermalogica. See your March-April ViewPoint for a Clean Start introductory offer - NOW AVAILABLE to qualified salons that do not offer skin treatments in addition to already-certified Dermalogica salons and spas. Contact your consultant for more information at 800-251-4247. Visit our website for more information about Dermalogica products, classes and events.

EDUCATION FOCUS: DAVINES
An Evening with International Artists Kirsten Demant & Brian Suhr
plus a rare class offering on the day after:
Hands-On Cut and Color with Kirsten Demant and Brian Suhr

Join Salon Services as we take a journey with Davines International Educators Kirsten Demant and Brain Suhr. In more than 10 years with Davines they have developed a no boundaries approach to hair and a loyal cult following that is constantly blown away by their engaging techniques.

Watch and be inspired as they interpret the Davines lifestyle through hair fashion that is street-inspired, glamorous, fashion-forward—and most importantly—wearable. This event will be fun, educational and inspirational. Remember that spaces are very limited, so book your spot today!

[Click here] to learn more about the April 19th event and watch a video of Kirsten and Brian in action.

Sunday, April 19 from 6 - 8 PM
An Evening with Kirsten Demant and Brian Suhr
Herban Feast | 3200 1st Avenue South, Seattle
Career Investment, $99
Call 800-251-4247 ext. 226 to purchase your ticket.
Save your cash - use your rewards dollars!

Monday, April 20 from 10 AM - 5 PM
Salon Services & Supplies | 740 SW 34th Street, Renton
Career Investment, $500
Hands-On Cut and Color Class
On the day after the show, join Brian and Kirsten at Salon Services corporate educational facility for a full day packed with hands-on work and demos. Learn new styles, techniques, and practice looks on models. This is a rare opportunity to learn directly from two international artists. Class size is limited to 20 and is sure to fill quickly!
Call 800-251-4247 Ext. 226 to purchase your ticket.
Save your cash - use your rewards dollars!

View the new Davines Imprint Collection on YouTube [click here]

To register, please call 425-251-8840 Ext. 226 or email [click here]
Space is limited, reserve your seat today.