Lessons from Entenmann's 'Insensitive'
#NotGuilty Casey Anthony Tweet
Referencing popular, trending news topics over social media isn't always a smart idea for businesses. Baked-goods behemoth Entenmann's learned this the hard way yesterday when its social media agency sent a marketing tweet using a hashtag (a searchable keyword or term on Twitter) that was associated with the "not guilty" verdict in the Casey Anthony murder trial. www.entrepreneur.com
Shauk and Awe
A familiar name in haircare launches two new brands with the aim of wowing the industry. Shauky Gulamani is a man on a mission: to be the industry's top innovator. "To help salon professionals, we're creating new categories that currently don't even exist," beams the former hairstylist turned haircare mogul. His newest venture, InGlam is marketing GEM professional tools, and have partnered with Salon Services for exclusive Northwest Distribution. beautylaunchpad.com
Anti-Diversion Q&A with Moroccanoil
Every bottle that is diverted into unauthorized channels strips salons and stylists of important revenue. This can be the difference between flourishing as a business or closing down the salon. For this reason, Moroccanoil has adopted a strict anti-diversion policy and is committed to ensuring that all revenues produced from dealing with their products at the retail level go to the hands of professional stylists and their families. Learn about their three-step approach to fighting diversion, their commitment to the brand and what you can do to help. blog.americansalonmag.com
Explaining Sunscreen and the New Rules
Attention, sun lovers (and yes, that includes all who think they are adequately protected against the sun's damaging rays): Nearly four years after announcing its intention to improve the labeling of sunscreens, the Food and Drug Administration has finally issued new rules that should help reduce the confusion that currently prevails when consumers confront the aisle-long array of products in most pharmacies. www.nytimes.com
In the Media
Find out which product Harry Potter's Emma Watson uses to prep for the red carpet, the hair treatment Hills' hottie Audrina Patridge loves for summer and which of your favorite brands were mentioned in the media this month. www.salonservicesnw.com
