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Why Groupon is Poised for Collapse
Businesses are being sold incredibly expensive advertising campaigns that are disguised as "no risk" ways to acquire new customers. In reality, there's a lot of risk. With a newspaper ad, the maximum you can lose is the amount you paid for the ad. With Groupon, your potential losses can increase with every Groupon customer who walks through the door and put the existence of your business at risk. Groupon is not an Internet marketing business so much as it is the equivalent of a loan sharking business. techcrunch.com


3 Ways to Build Good Business Credit with Bad Personal Credit
Starting a business requires start-up capital, and creditors need to be persuaded that they're taking a worthwhile risk. By some estimates, less than 10 percent of new small businesses are approved for loans from banks or other commercial lenders. A poor personal credit history is a common stumbling block for entrepreneurs, but it's not the only factor. Lenders and credit bureaus can perform more than 2,000 checks on a potential borrower and the business before making a loan determination. www.openforum.com


Professional Keratin Smoothing Council Formed
The keratin smoothing treatment category has experienced explosive growth over the past several years and made its mark on the professional beauty industry in a big way. As reported by Beauty Industry Report (BIR) in March, a number of the top companies in the category, such as Cadiveu, Keratin Complex, Marcia Teixeira, SalonTech and Aerovex Systems have joined forces to form the Professional Keratin Smoothing Council (PKSC) to advocate for this continually expanding segment of the industry. pksc.org


Salon Design Insights: Trend Watch
When a salon embarks on a new buildout or renovation, the owner, designer and architect strive to incorporate the latest and emerging trends into a space that should stand them in good stead for the next several years. In order to help you plan your prospective new spaces, SALON TODAY pulled together a trend panel of leading designer experts who reveal the latest thinking on a number of categories. modernsalon.com


Salon Services and Gene Juarez Salons Launch identity1 Collection
Born from hairdressers, for hairdressers, identity1 is a premium hair care collection developed by the elite artists of Gene Juarez Salons- industry leaders in style, guest service, education and hair care. The identity1 collection offers simple solutions for your dynamic lifestyle and brings the versatility of one's identity to life. www.salonservicesnw.com

New Products from Salon Services! Download our catalog today at www.salonservicesnw.com

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Customer Appreciation March 14, find a showroom nearest you! For more informatio on DS Labs got to www.salonservicesnw.com/hair Find out what salon owners are saying about DS Labs! Find out more about Pure Illumination - download the Viewpoint today!