| Guide to the Social Media Landscape Social media marketing is expected to dominate this year. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube, to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure and traffic? cmo.com |
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| What are the Seven Expressions of Beauty? We can feel beauty more than we can see it. There are seven ways we experience beauty, we call them The Seven Expressions of Beauty. The Seven Expressions of Beauty act as a synergistic whole enabling us to become more beautiful individuals and more beautiful businesses. anzuri.com |
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| Spring 2010 Trend Report The Spring collections we saw way back in September are finally arriving in stores. But at a time when—stock market bounce or no—you’re probably being extra-discerning, it pays to brush up on the trends before you break out the plastic. From tribal prints to flak jackets to exposed brassieres, we’ve uncovered all of the season’s standout looks. style.com |
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| Do You Sell Things or Experiences? People are looking for an experience even when they’re buying things. Things may be more likely to disappoint, but it’s the experience we’re after when we buy a new pair of shoes or a novel. directcreative.com |
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| Professional Beauty Association Beauty Week: July 17-20, 2010 PBA Beauty Week is North America’s largest, most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the beauty industry. This week of beauty features PBA Symposium, the North American Hairstyling Awards, Best Practice Club, City of Hope and Beacon. PBA Beauty Week is produced by the Professional Beauty Association in cooperation with Cosmoprof North America. probeauty.org |
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| What Can Your Salon Do for Earth Day? In 1989, Alabama hair stylist, Phil McCrory began experimenting with the oil absorption properties of hair clippings from his salon, eventually inventing the hairmat. Hairmats are made with a machine that pounds the hair into mats, which look and feel like thick felt. The mats can be used to soak up oil spills, then detoxified and remediated as compost material. salonservicesnw.com |
