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Featured Artist: Jeremy Scheifflee
Posted 07-13-2010 1:08 pm by

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What salon are you at?
Sam Brocato Salon, SoHo, NYC

JeremyWhat inspired you to get into the beauty industry?
When I was 15 I asked my mom if I could get a mohawk. She said, "not until your 16!" Figuring by that time I might forget about it. But, to her surprise on the morning of my 16th birthday I went into the bathroom and gave myself the sweetest mohawk! (I even used Elmer's Glue and egg whites to hold it up). I had so much fun; I truly believe a spark was lit at that moment! It didn't take long before my friends started asking me to cut and color their hair. Paper and fabric scissors, Manic Panic and a garden hose - it didn't matter - I would use whatever we could come up with. Then one day I was cutting a friend's hair and she said, "You're kinda good!" She asked me if I had ever thought about going to school for hair. Her words followed me for days after. My search began to find the best education I could get! 



Where did you go to school?
The Aveda Institute in Minneapolis 



What brand do you educate for?
BROCATO! Jeremy will be joining us for some education events in the coming months. Watch our education calendar to learn more!

What is your favorite haircare brand? What do you love about it?
Brocato. I love it because it is a salon-only line created by a hairstylist, and there is true passion put into every bottle. It works! Whatever it says on the front of the bottle it does. Can't beat that! 



What is your philosophy toward retailing products?
Every hair type, texture and style has specific needs. When products are used to nourish or fulfill that need, the use of that product is explained clearly and confidently at the time of use - the client understands that I am there to help them take care of their hair and or maintain their style - not just sell them something. When I am behind the chair I talk about hair! That's what the client came to me for. When you have a strong, clear, understanding of what a product does and you use it for its desired result, there is no "selling" involved. There is trust built between the two of you and they will come back and buy products from you religiously. 



Who are your mentors, or whose career have you found inspirational?
Sam Brocato. He is a truly genuine human being and a genuine hairstylist. His passion for education, not only for himself, but for others is unending. He stays involved on every level and is available to everyone. He is a real person, who has been through it all and wants to help others grow. He is an absolutely amazing hair cutter, colorist, texturist, teacher, designer, business owner - he lives and breathes this industry and I believe he loves it more now than he ever has!

I also keep an eye on people like Robert Cromeans, Takashi and DJ Muldoon. They all capture and hold a stage like no one else. Their constant creativity, ability and drive for education and sharing are always an inspiration to me. 



What do you do to keep yourself inspired?
I have been paying a lot of attention to people in other professions that are very passionate and love what they do. I recently talked with someone who builds fuel injection systems in high performance cars. His tools and intricate knowledge of details were amazing. I looked at how the right tool was used to complete each part of the job, how the shop was organized and how each thing was done with care and thought. I then tried to see how I could use some of his knowledge in hair cutting and color. Like the use of the right tool for a particular section of a cut or color, or how keeping a clean and organized work station not only looks professional - but makes the work efficient and clean.

What would people be surprised to learn about you?
I'm a hard-core metal head! I grew up playing and listening to metal music, and it's something that I have always kept up with. True metal has always stayed underground and there is a great brotherhood amongst the people who listen to it and go see the shows. People say I'm a pretty mellow and calm person - so I guess it's the yin to my yang!



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