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Create Luxury Demand Through Invitation
Posted 03-16-2009 11:18 am
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Invitation-only sales and sites are thriving when it comes to luxury. What ingredients do you need to take from these exclusive events to create experiences to indulge and delight?
As your customer, I want to feel a little spoiled, because I am worth it, or indulge in things that comfort me on a rainy day or during a recession (suppressing fear and depression). Please, stimulate or amuse me and meet more than just my basic needs. Go further, and satisfy my social needs on top of my personal indulgence (image). Give me a little more than the economy or my budget allows (value). Create moments for me where my spirit can escape from the stress of the every day, the demands placed upon me by others, and certainly from the negativity that pervades my news and information sources.
It’s about you telling me in some meaningful way that I am more to you than just a customer.
It’s about you knowing me well enough not to waste my time. Bringing me moments that delight and inspire me. Creating an experience where I leave feeling “filled up” and not depleted; where you have made those things I most want readily available at an investment of my time and money where I am convinced that you are bringing me my delights as a special favor, and at a special price.
It’s about exclusivity, or the illusion of exclusivity. The creation of a feeling that I am more trusted, more welcome, more relevant to your business than the average joe. It’s about events where I will meet other people similarly important to you, and therefore, relevant to me.
It’s about creating a clutter-free, hassle free moment in my life. Simplifying the choices to those that are most relevant and making the buying process fast, simple, and pain free. Showing me that I am important to you by being my “personal shopper” ahead of time, knowing how to bring me the indulgences and delights I crave!
Elizabeth Brown, 12monthsofmarketing.net | Be InPulse Branding, Marketing & Design
March 10, 2009
Invitation-only sales and sites are thriving when it comes to luxury. What ingredients do you need to take from these exclusive events to create experiences to indulge and delight?
As your customer, I want to feel a little spoiled, because I am worth it, or indulge in things that comfort me on a rainy day or during a recession (suppressing fear and depression). Please, stimulate or amuse me and meet more than just my basic needs. Go further, and satisfy my social needs on top of my personal indulgence (image). Give me a little more than the economy or my budget allows (value). Create moments for me where my spirit can escape from the stress of the every day, the demands placed upon me by others, and certainly from the negativity that pervades my news and information sources.
It’s about you telling me in some meaningful way that I am more to you than just a customer.
It’s about you knowing me well enough not to waste my time. Bringing me moments that delight and inspire me. Creating an experience where I leave feeling “filled up” and not depleted; where you have made those things I most want readily available at an investment of my time and money where I am convinced that you are bringing me my delights as a special favor, and at a special price.
It’s about exclusivity, or the illusion of exclusivity. The creation of a feeling that I am more trusted, more welcome, more relevant to your business than the average joe. It’s about events where I will meet other people similarly important to you, and therefore, relevant to me.
It’s about creating a clutter-free, hassle free moment in my life. Simplifying the choices to those that are most relevant and making the buying process fast, simple, and pain free. Showing me that I am important to you by being my “personal shopper” ahead of time, knowing how to bring me the indulgences and delights I crave!
Elizabeth Brown, 12monthsofmarketing.net | Be InPulse Branding, Marketing & Design
March 10, 2009
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