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The first Zero Impact Salon in the US: Belle Epoque Salon - Portland, Oregon
Posted 03-25-2009 4:23 pm by

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Dayna Cakebread, Owner and Stylist of Belle Epoque Salon shares her story of how she got started building a sustainable salon and discovering the "beauty of going green".

Dayna with Salon Services

Dayna Cakebread with Salon Services Owners George Learned and Sydney Berry, alongside industry legend Robert Lobetta at Cosmoprof 2008. 

"We connect so much with our clients on a personal level, we can encourage them to give back", said Dayna. This is something that is important to me, my staff and my clients; we are thrilled to see the amazing response we have gotten. It started at Belle Epoque and has quickly spread down Mississippi Avenue".
 
April is Earth Month. Now is a great time to get to become more green!
 
 How Dayna and her stylists got started:

  1. Sign up for the Zero Impact Program: Dayna and her team sold raffle tickets to their clients to pay for this program. They raffled their services as a prize, taking turns in offering the free service. The clients loved getting a chance for a free service and knowing their money was going to rebuilding the rainforests. Call your Salon Services Consultant and they can answer your questions about Zero Impact and get you signed up.
  2. Get everyone involved. Have a meeting to discuss ways everyone can make change- setting up recycling and creating a system that works. Matter of Trust is a great organization that recycles hair left from salon services to build mats that help clean up environmental damage in our oceans. Dayna estimates she is able to fill a bin every other week.
  3. Call BEST Business Center (this is for the Portland area - if you aren't in Portland, you can start by calling your utility company. Most offer a free evaluation of things you can change to save the planet and money).
  4. Look at your lighting. Dayna switched to compact efficient light bulbs (look for soft white bulbs-less of a "fluorescent" glow). Moving from 150 watt bulbs to 26 watts, has lowered their electric bill by $60 a cycle.
  5. Start talking to your clients. Tell them what you are doing and get them involved.
  6. Talk to other businesses in your neighborhood. Food waste composting for you and your neighbors? Collecting water runoff for resuse? Share ideas!  

Belle Epoque

Belle Epoque Salon, Portland OR  

Ideas from Davines to promote Zero Impact:
  • Clients place a sticker on the poster (supplied in the merchandising kit you get when you sign up for Zero Impact) every time they purchase Davines Essential Haircare or any Davines Product.
  • Have a green event to launch your Zero Impact project
  • Raise prices on each Davines Product by 5 cents to a dollar to raise money to become a Zero Impact Salon
  • Run a raffle to raise money to become Zero Impact
  • Sell stickers for $1 to support your salon in becoming Zero Impact

 
Links:
Matter of Trust They reuse hair, to build mats to mop up oil spills. Dayna has a special bin in her salon and a schedule to pack this up and send it out.
Earth 911 Find resources in your area to get started on becoming more green
DSIRE  DSIRE is a comprehensive source of information on state, local, utility, and federal incentives that promote renewable energy and energy efficiency.
Green Your Your guide to green living             
BEST Business Center Helps Portland small businesses become greener AND save money
Davines   Sustainable beauty! 


Every city has resources available. Start by calling your utility company or searching for your city online.


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Posted 05-08-2009 2:20 pm by Kristal Baker
Dayna and her team at Belle Epoque are an inspiration for us all to get creative in the ways that we can make small changes in our daily lives to make a big difference in teh future of our planet.
Thank you Dayna for your comittment to Davines and the greening of the planet! 

Posted 03-26-2009 7:24 pm by Sydney
Congratulations Dayna for inspiring all of us to take the initiative to explore the opportunities with sustainable business practices!  

Posted 03-26-2009 11:42 am by George
Dayna and her team should be congratulated on all of their efforts to make this world a better place for the future generations. Davines is not only a brand that has exceptional products but they are a "sustainable" company that is teaching us about a better way to live our lives. We are extremely proud of the entire team at Belle Epoque Salon for being the first salon to sign up for Zero Impact program in the United States. We are hopeful that many more will follow this great leader (Belle Epoque Salon and Davines).

Sincerely

George Learned 

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