Salon Services Blog
Dermalogica's Wurwand Says Teen Spending Up in Downturn
Posted 02-05-2010 12:40 pm
Jane Wurwand, founder and chief executive officer of Dermalogica, talks with Bloomberg about her skin-care company's products, strategy and performance during the economic downturn.
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Introducing: SSS Accessories Catalog
Posted 02-04-2010 4:10 pm
Introducing: The First Ever Salon Services Accessories Catalog!
We love to make life easier for you, which is why we are proud to offer you our brand-spankin-new Accessories Catalog. This should make reordering your small supplies and sundries a cinch! With full-color pictures, pricing and item numbers, it’s never been easier to order and reorder your supplies.
We’ve squeezed in as many items as we can – hot tools, disposables, brushes & combs, makeup brushes and much, much more! Log in with your Customer ID to download a digital copy: http://www.salonservicesnw.com/promotions_currentclients.php, or contact your Sales Consultant for more information.
Makeup Promo Idea: Social Media Makeovers
Posted 02-04-2010 11:23 am
Help Your Clients with Social Media Profile Pic Makeovers!
With the internet and social networking sites connecting our lives in ways we never imagined – job searches! friendship! dating! – but there’s one important element that many people overlook: a good, professional looking photo to go along with your profile.
Studies have proven that people who are considered attractive are more successful in their careers, which is probably especially true in this industry, and the importance of looking good in your profile on a dating site goes without saying. As adults, though, it’s not like we have school picture day where we look our best and have our image captured by a professional photographer.
Good Profile Pic! Pretty & Professional! Bad Profile Pic: Amatuer & Unprofessional
The 3 Minute Rule
Posted 02-02-2010 12:09 pm
This is an interesting concept, more for end user than salon pro – from an article in the Harvard business review…
While there are obvious ways to gain significant customer understanding, such as surveys and focus groups, some of the most interesting insights come from less direct analyses. Take our three-minute rule as an example. You can learn a great deal about customers by studying the broader context in which they use your product or service. To do this, ask what your customer is doing three minutes immediately before and three minutes after he uses your product or service… The three-minute rule helps highlight unique cross-selling opportunities. Many years ago, I remember doing some ethnographic research on female drug-store shoppers. One fascinating pattern we saw was that a significant number of women picked up a disposable camera after putting newborn diapers into their shopping carts. Follow-up interviews confirmed that snap-happy moms were often new moms. Placing disposable diapers close to inexpensive disposable cameras furthered this purchase pattern and would not have otherwise been an intuitive merchandising or cross-selling strategy.
(To learn more, visit http://blogs.hbr.org/tjan/2010/01/the-threeminute-rule.html)
Waxing Class: Coming Soon to YOUR Area
Posted 01-29-2010 2:09 pm
Waxing Class w/Demo & Practice
Waxing services are in high demand, and offering them to your clients can bring in a lot of money for a very small up-front investment. Did you know that a single can of wax can yield up to $900* in professional service revenue? Sounding good? Well, first you’ve gotta know what you’re doing.
Whether you’ve already added waxing to your services menu or are just considering it as the next logical step, join Jessica Campbell**, 12-year waxing veteran and owner of Spa Scotta, as she gives you tips and tricks to get you started in waxing or enhance your existing expertise. The class opens with a discussion of waxing techniques and methods for making waxing treatments lucrative for your salon, followed by a hands-on application practice session and ending with a Brazilian waxing demonstration.
Participants should come to the class with at least 3 weeks of hair growth and will serve as models for each other. No nudity is required of students participating in this class.
Upcoming Dates/Locations:
Salt Lake City – March 8, 10am-2pm
Spokane – March 22, 10am-2pm
Portland – May 24, 10am-2pm
Seattle – June 7, 10am-2pm
Medford – July 19, 10am-2pm
Ask your Sales Consultant for more information, or call 800-251-4247, x226 to register.
* http://www.skininc.com/treatments/hairremoval/19217529.html
** Learn more about Jessica Campbell & Spa Scotta http://www.salonservicesnw.com/blogs/SpaScotta.html
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